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We recently exhibited at the Spine Intervention Society’s national meeting. For those of you who don’t know this group, they are predominantly independently practicing physicians who focus on non-surgical spinal pain relief (think facet injections).

We love this group of doctors for many reasons, but four stand out above the rest:

  1. 1. They provide cutting-edge treatments that are individualized for each patient. This is not “cookie cutter” medicine where one size fits all.
  2. 2. They generally own their own practices, make their own practice decisions, pay their own way and maximize the value of all of their investments. You can imagine how popular we are with this group because we are able to deliver contrast for $4.34 per vial, when the retail price they were paying was nearly $40.
  3. 3. They often work with patients who pay out-of-pocket for their treatment. These patients demand and receive treatment that they perceive is worth its cost – or more. Delivering care at that level is a challenge, but these folks have risen to, and are thriving in, that challenge.
  4. 4. They view us as their partner. This is the highest compliment we can receive.

In September and October, we are looking forward to exhibiting at the American Academy of Family Physicians, American Academy of Pediatrics and Medical Group Management Association conferences – our best days are the ones we get to spend with our members! If you are attending, please stop by our booth and say hello.

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Fort Worth, TX 76104

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